How to host a Leadership AMA Town Hall on Slack (Step-by-Step Guide)

How to host a Leadership AMA Town Hall on Slack (Step-by-Step Guide)

May 26, 2025

Ask Me Anything (AMA) town-hall sessions in Slack give your team direct, anonymous Q&A access to company leadership. These virtual town halls break down silos, spark open discussion, and surface hard questions that seldom reach a formal all-hands.

The payoff is transparent leadership, stronger employee engagement, and brutally honest insights.

Why host AMA sessions in Slack?


  • Direct access: Employees can “ask leadership anything”—from the CEO to niche subject-matter experts—without layers of formality or gatekeepers.

  • Transparency: A public, searchable employee town-hall meeting showcases every question and answer, reinforcing trust and an open company culture.

  • Inclusion: Distributed, remote, and async teams can post anonymous Q&A around the clock, ensuring every voice is heard in the leadership AMA.

  • Efficiency: Slack captures a permanent log of each AMA thread, turning every session into a living knowledge base that’s easy to revisit and share.


Step-by-Step: Set Up a Slack AMA Session


1. Select Your Format and Host

Pick a host whose authority matches the subject matter—your CEO for big-picture strategy, an HR leader for culture and benefits, or a senior engineer for deep tech dives. Credibility plus subject expertise signals that questions will get meaningful, actionable answers.

Format: Choose whether the AMA is a single spotlight event or a recurring ritual like a monthly “Ask Me Anything” hour. Recurring sessions build trust over time, while one-offs work well for major announcements or milestone reflections.


2. Create a Dedicated Channel

Set up a dedicated public channel—something like #ama-ask-leadership so everyone can see questions roll in and watch leaders respond in real time. Public visibility normalizes participation and keeps the whole company in the loop.

When you’re running a sensitive AMA or have a very small team, switch to a private channel instead. Invite only the hosts, moderators, and the specific audience you want involved so candid discussions stay contained.


3. Use OpenCulture for Anonymous Questions

Install a Slack app that allows truly anonymous posts - OpenCulture is designed specifically for this use case. Its built-in anonymity guarantees no user identifiers leak, even to admins.

Make it explicit in kickoff notes and channel pins that questions should be submitted via the OpenCulture, not as regular messages.

Because no one’s name is attached, even shy teammates feel safe surfacing tough or sensitive topics. The result is a richer, more candid question pool that leadership can act on with confidence.

🧠 Expert Insight: Enabling anonymity increases participation rates by removing fear of judgment.


4. Announce and Promote the AMA Session

Post the exact date, start time, and channel name in bold so no one hunts for the details; reminders in team calendars and the channel topic reinforce attendance.

Spell out the submission flow - whether you're using OpenCulture or a Google Form, mention this clearly in the announcement so that your team knows how to submit questions.

Pin the instructions to the channel and keep it updated; newcomers see the rules instantly, and veterans always have a quick reference without scrolling. Pinned guidance reduces repeated questions about the process and keeps the chat clean.

State the focus up front so participants know what to ask: company direction, new benefits, roadmap updates, or whatever area needs transparency. A clear theme keeps the queue tight and ensures answers stay relevant to current priorities.


5. Moderate Questions if needed

Assign a small moderator crew—HR partners, senior engineers, or team leads—to pre-screen every question, merging duplicates so conversation stays focused. They also block anything that violates your code of conduct, ensuring the AMA remains concise, respectful, and on-topic.

OpenCulture supercharges this workflow by combining GPT-based flagging for toxicity, PII, and repeats with final human approval. Configure thresholds once and the system continuously delivers a clean, high-signal queue to your moderators.

Tip: Regularly remind the team how and when to submit questions. Engagement drops without nudges! With OpenCulture, you can setup weekly reminders to nudge your team to submit questions. Automated prompts routinely double submission rates without you chasing anyone.


6. Host the Live Q&A Session

Answer live questions in real time, either as top-level posts for maximum visibility or in dedicated threads if the topic needs depth. The immediacy keeps energy high and shows leaders are genuinely listening.

Always reply inside a thread for any follow-up so side conversations don’t clutter the main channel. Threads preserve context, making it easy for latecomers to catch up without wading through noise.


Maximizing Impact: Best Practices

  • Set Ground Rules: Briefly state expectations for respectful, relevant questions

  • Enable Real-Time Participation: Monitor DMs or anonymous submissions during the live session

  • Include Absent Employees: Leave the channel open for async questions


Advanced Options (With OpenCultureBot)

  • AI Moderation: Filters spam or inappropriate content automatically

  • Private Replies: Allow hosts or moderators to reply privately if some answers are sensitive

  • Flag Similar Questions: OpenCulture will flag similar questions that have already been answered, keeping the discussion streamlined.


Key Benefits Using Slack for Employee AMA

  • Low barrier for participation

  • Works for hybrid, remote, or global teams

  • Built-in archiving and search

  • Fosters psychological safety when combined with anonymity


OpenCulture and Slack together make it simple to run AMAs that spark honest, open conversations—giving everyone a real voice and leadership direct access to what your people care about most.

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Empower employees to voice concerns & ideas without fear

Gain insights into your organization's pulse & drive positive change

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Try for free. No credit card needed!